If you already have enough tools in the kit and feeling a little overwhelmed and unsure where to start first on your website, use this simple worksheet and conduct a website audit. The worksheet will help determine which site pages you should work on first to begin optimizing your website for search. Request a copy of the free website audit worksheet today. Related:GroupBuy SEO Tools
Otherwise if you’re the do-it-yourself (DIY) type person and want to optimize your website for search purposes, below is a list of 12 free tools used by many SEO professionals.
- Bing Webmaster Tools – A source of research tools and resources, such as the Bing Getting Started Checklist, to help you improve your SEO on the Bing search engine
- Copyscape – A plagiarism detection service to make sure your content isn’t being used elsewhere on the web
- Google Adwords Keyword Planner – A way to learn what your customers are searching for, identify new keywords, and research keywords to add to your list
- Google Analytics – Obtain website data and analytics
- Google Trends – Search and identify trending topics to consider incorporating into your content
- Google Webmaster Tools – Get data, tools and diagnostics for a healthy, Google-friendly site
- Optimizely – provides tools to help you increase engagement, interactions, and conversions
- MozBar – A web browser extension that gives valuable insights and metrics about a website; yours or somebody else’s
- SEO ToolBar – This toolbar works on only Firefox and displays lots of useful SEO related information about the website you are on Related:GroupBuy SEO Tools
- SEOquake – This tool provides useful data for every website displayed during a web search.
- XML Sitemaps – A free online sitemap generator that will index up to 500 pages for any one website
- Yoast for WordPress – This plug-in is a must for any WordPress website or blog
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